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Pricing Power in Volatile Times: Lessons from Costco’s BNPL Play
Why brands are shifting from discounting to psychology-first pricing strategies...and how Costco's move with Affirm signals a bigger market shift.
May 16
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Lauren Pawell
1
BNPL Isn’t Optional Anymore
Why Buy Now, Pay Later has become a core revenue and pricing strategy
May 9
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Lauren Pawell
1
April 2025
The GPT-4.1 Threshold: A Strategic Leap for API-Ready Marketers
A closer look at GPT-4.1 and how it invites marketers to think bigger.
Apr 25
•
Lauren Pawell
The Future-Proof Marketer: How To Build a Skill Set That Thrives Alongside AI
The marketing skills hierarchy has been reshuffled—here's how to position yourself at the top.
Apr 18
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Lauren Pawell
1
9 Predictions That Will Transform How You Market in 2025 and Beyond
The marketing landscape is being rewritten by AI—here's your roadmap to thrive in the new reality.
Apr 11
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Lauren Pawell
1
July 2022
Marketing Asset: Visual Brand Assets
These marketing assets will help you make a strong first impression.
Jul 1, 2022
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Lauren Pawell
June 2022
Marketing Asset: Brand Style Guide
This marketing asset will make it easier & faster for your production team to create visuals.
Jun 1, 2022
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Lauren Pawell
May 2022
Marketing Asset: Automated Welcome Series
This often overlooked marketing asset will help you create more sales-ready leads.
May 1, 2022
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Lauren Pawell
April 2022
Marketing Asset: Lead Magnet
This critical asset will help your business generate more leads
Apr 1, 2022
•
Lauren Pawell
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