Hi, my name is Lauren Pawell.

Over the past 13 years, I’ve been operating as a Fractional CMO for clients and running a marketing consultancy called Bixa Media.

I’ve been behind-the-scenes of many different types of businesses and I know, not only what works when it comes to marketing…

…but also operationally what it takes to create sustainable, scalable and successful marketing assets.

As I’m sure you’ve experienced, there’s a big difference between a marketing team that always operates last-minute, barely hits targets (if ever), churns and burns through talent like nobody’s business…

…and a team that produces assets well in advance, actually has a marketing calendar (and sticks to it), runs like a well-oiled machine, and keeps attracting members that not only stick around forever, but also recruit their talented work buddies to join the crew.

The content I produce in this newsletter is my answer to the problems I see rampant in the SMB digital marketing space — constantly chasing shiny objects, grossly underestimating the workload involved in marketing production, an inability to plan ahead, challenges moving from an idea to execution to outcome, and a general misunderstanding of the marketing assets needed to generate better sales.

It is my hope that by digesting and taking action on the content I produce here, you and your teams will:

- Focus on the right marketing actions for your organization

- Create a marketing calendar that’s sustainable for the business

- Build in more runway to plan campaigns and produce marketing assets

- Know which marketing assets are going to have the most impact on your sales

- Understand where AI and automation can transform marketing operations

In short, you’ll be empowered to plant better marketing seeds TODAY, for better (and more) sales TOMORROW.