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Pricing Power in Volatile Times: Lessons from Costco’s BNPL Play
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Pricing Power in Volatile Times: Lessons from…

Lauren Pawell
May 16
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Marketing Seeds
Marketing Seeds
Pricing Power in Volatile Times: Lessons from Costco’s BNPL Play
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Why brands are shifting from discounting to psychology-first pricing strategies...and how Costco's move with Affirm signals a bigger market shift.

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